Sustainable growth. Healthy cash flow.

Empowered.Grounded.

You’re here because you run a business and the finances are stressing you out.

People are charging expenses without approval.

There’s no oversight.

You get reports from your accountant but they don’t provide a strategy.

You’re overwhelmed.

But you know you have a mission that deserves financial success.

You need support from a real CFO. But you likely don’t need a full-time (full salary) CFO.

You’re in the right place.

As a fractional CFO, I help founders get clear on their money and create a solid strategy that builds healthy cash flow.

I’ll join your team and support you around systems, how to read reports.

And I’ll give you the tools to be successful in my absence.

Because I want you to succeed.

Why soul cfo?

Because I will take care of your finances and your soul. Founders like you are passionate about your business, but sometimes you need to take a day off. I’m not afraid to tell you to prioritize yourself.

My favorite way to work is 1:1 with founders as a fractional CFO and in my community for women entrepreneurs.

Hi, I’m Karen

I am a fractional CFO and financial empowerment coach.

My mission is to educate, inform and support everyone, regardless of background, with your finances so that collectively we can up-level the world’s financial playing field.

I bring a non-traditional approach to money matters, and I offer advice not only based on the optimal financial approach but also in consideration of any ethical or mental health impacts. I’ll tell you what most accountants won’t because there are multiple factors to consider in any business or personal financial decision.

As a qualified chartered accountant since 2011, I’ve worked as a consultant at multiple high-value organisations. Having extracted myself from the corporate mould, I now focus on supporting new e-commerce and digital businesses in their growth journey. Let’s talk about fractional work.

I’m passionate about offering women the support they need to approach their personal finances with confidence. As a female entrepreneur myself, I bring my finance education, life experience and eternal interest in psychology literature to provide tailor-made financial advice, strategies, and solutions. Learn about my financial empowerment course and online community.